A report the other day from Brand republic www.brandrepublic.com featured a story about the Princeton Survey Research International report on internet usage in the US.
It showed the shift in usage of social media, particularly Facebookwww.facebook.com and Twitter www.twitter.com
The key issue was that Facebook users were getting older and that Twitter was seeing a “flood” of younger users flocking to use its service.
Interestingly the research showed that the most rapid take up of Twitter was in the 18-24 age group unsurprisingly. 37% of internet users of that age were on Twitter. Of course the interesting thing is that 2/3rds of the potential market was not using the service, but no-one bothers to point that out as we have become used to seeing that Facebook and Twitter were heading for ubiquity. When the internet users get older i.e over 45, 9 out of 10 users are not using twitter or another status update service. Perhaps this is because users of this age don’t want people knowing what they are doing?!
Whilst there is no doubt that all marketers have to have social media on their horizon, it sometimes pays to look the other way and remember that those that don’t use these services could be just as important as those that do.
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